The simplicity of the song and power of the internet are responsible for the growing popularity of the song the tanglish musical hit Why This Kolaveri Di.
The song has become an anthem for the nation and is now a certified pop culture phenomenon having reached +4MN You Tube Streams, +10MN Facebook shares, the #kolaveri hashtag on twitter trending with tweets from media watchers, journalists, fans, industry barons, celebrities, and pretty much everyone. Sung by the actor and lyricist of the song Dhanush, Why This Kolaveri Di is genre bending with comical lyrics that adds to its popularity [Source: Times of India, 2 Dec 2011]
The song has become an anthem for the nation and is now a certified pop culture phenomenon having reached +4MN You Tube Streams, +10MN Facebook shares, the #kolaveri hashtag on twitter trending with tweets from media watchers, journalists, fans, industry barons, celebrities, and pretty much everyone. Sung by the actor and lyricist of the song Dhanush, Why This Kolaveri Di is genre bending with comical lyrics that adds to its popularity [Source: Times of India, 2 Dec 2011]
